Privacy Policy

Bergez | Last updated: March 9, 2026

 

W & M Solutions SRL, trading as Bergez operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Bergez is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

 

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

 

1. Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Depending on how you interact with the Services, we may collect or process the following categories:

 

•       Contact details including your name, address, billing address, shipping address, phone number, and email address.

•       Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, and other payment details.

•       Account information including your username, password, security questions, preferences and settings.

•       Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel.

•       Communications with us including the information you include in communications with us, for example when sending a customer support inquiry.

•       Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

•       Usage information including information regarding your interaction with the Services.

 

2. Legal Bases for Processing (GDPR Art. 13)

As required by the GDPR (EU 2016/679) and the Belgian Law of 30 July 2018, we process your personal information on the following legal bases:

 

•       Performance of a contract (Art. 6(1)(b) GDPR): processing necessary to fulfill your order, manage your account, arrange shipping, and handle returns and exchanges.

•       Compliance with a legal obligation (Art. 6(1)(c) GDPR): processing required by applicable law, including tax obligations, accounting requirements, and responses to lawful requests from authorities.

•       Legitimate interests (Art. 6(1)(f) GDPR): fraud prevention, security of the Services, improvement of our offerings, and direct marketing to existing customers (where permitted).

•       Consent (Art. 6(1)(a) GDPR): marketing communications and the use of non-essential cookies (analytics, advertising). You may withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

 

3. How We Use Your Personal Information

We use personal information for the following purposes:

 

•       Provide, tailor, and improve the Services: to process payments, fulfill orders, manage your account, arrange shipping, facilitate returns and exchanges, and create a customized shopping experience.

•       Marketing and advertising: to send marketing communications by email or other channels, and to show you relevant advertisements — only where you have provided your consent.

•       Security and fraud prevention: to authenticate your account, provide a secure payment experience, and detect or take action regarding fraudulent or illegal activity.

•       Communicating with you: to provide customer support and respond to your inquiries.

•       Legal compliance: to comply with applicable law and respond to valid legal process.

 

4. Data Retention

We retain your personal information only for as long as necessary for the purposes for which it was collected, or as required by applicable law. The following retention periods apply:

 

•       Order and transaction data: retained for 7 years to comply with Belgian accounting and tax law (Code des sociétés et des associations).

•       Account data: retained for the duration of your account, plus 2 years after your last interaction, unless you request deletion earlier.

•       Marketing and communication data: retained until you withdraw your consent or unsubscribe.

•       Cookie and analytics data: retained for a maximum of 13 months from collection, in line with the guidelines of the Autorité de protection des données (APD).

•       Customer support communications: retained for 3 years from the date of the last interaction.

 

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website. Cookies are small data files stored on your device. We use the following categories of cookies:

 

•       Strictly necessary cookies: required for the website and checkout to function. These cannot be disabled.

•       Analytical cookies: used to understand how visitors interact with our website (e.g. Google Analytics 4). Only activated with your consent.

•       Marketing cookies: used to show you relevant advertising on third-party platforms (e.g. Meta Pixel). Only activated with your consent.

 

You can manage your cookie preferences at any time via the cookie banner on our website. For more details, please refer to our Cookie Policy.

 

6. How We Disclose Personal Information

We may disclose your personal information to:

 

•       Shopify Inc. and its affiliates, as our e-commerce platform provider, for the purpose of operating our store.

•       Payment processors (e.g. Shopify Payments, Bancontact, Klarna, PayPal) to process transactions.

•       Shipping and logistics providers (e.g. bpost, DHL, Sendcloud) to fulfill and deliver your orders.

•       Email marketing service providers (e.g. Klaviyo) to send you communications where you have consented.

•       Analytics providers (e.g. Google Analytics) where you have consented to analytical cookies.

•       Advertising partners (e.g. Meta) where you have consented to marketing cookies.

•       Legal and regulatory authorities, where required by applicable law.

 

7. International Transfers

We may transfer, store, and process your personal information outside the European Economic Area (EEA). Where we do so, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses to ensure an adequate level of protection for your data.

 

8. Your Rights Under the GDPR

If you reside in the European Economic Area or the United Kingdom, you have the following rights with respect to your personal information:

 

•       Right of access (Art. 15 GDPR): you may request a copy of the personal information we hold about you.

•       Right to rectification (Art. 16 GDPR): you may request that we correct inaccurate or incomplete personal information.

•       Right to erasure (Art. 17 GDPR): you may request that we delete your personal information, subject to certain legal obligations.

•       Right to restriction of processing (Art. 18 GDPR): you may ask us to restrict how we process your personal information in certain circumstances.

•       Right to data portability (Art. 20 GDPR): you may request a copy of your personal information in a structured, machine-readable format.

•       Right to object (Art. 21 GDPR): you may object to the processing of your personal information for direct marketing or where we rely on legitimate interests.

•       Right to withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

 

To exercise any of these rights, please contact us using the details provided in Section 10. We will respond within 30 days as required by the GDPR.

 

9. Complaints — Autorité de protection des données (APD)

If you believe that our processing of your personal information infringes applicable data protection law, you have the right to lodge a complaint with the Belgian supervisory authority:

 

•       Autorité de protection des données (APD) / Gegevensbeschermingsautoriteit (GBA)

•       Rue de la Presse 35 / Drukpersstraat 35, 1000 Brussels, Belgium

•       Website: apd-gba.be

•       Email: contact@apd-gba.be

•       Phone: +32 (0)2 274 48 00

 

10. Children's Data

The Services are not intended for children under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will delete it promptly.

 

11. Relationship with Shopify

The Services are hosted by Shopify Inc. Shopify collects and processes personal information about your access to and use of the Services. To learn more about how Shopify uses your personal information and to exercise your rights with respect to Shopify's processing, please visit the Shopify Consumer Privacy Policy at privacy.shopify.com.

 

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page and update the "Last updated" date. Where changes are material, we will notify you by email or via a prominent notice on the website.

 

13. Contact

For any questions about this Privacy Policy or to exercise your rights, please contact us:

 

•       Business name: W & M Solutions SRL, trading as Bergez

•       Address: Parkstraat 5, 8755 Wingene, Belgium

•       Email: office@bergez.com

•       Phone: +32 473 222 424

 

Note: This Privacy Policy is also available in French (Politique de confidentialité) and Dutch (Privacybeleid) on our website, as required for the Belgian market.